Introduction to Practical Service Blueprinting

Learn everything you need to generate actionable insights to improve your service experiences in our complete crash course on current state service blueprinting!

Enroll now! $149 🔥 SALE $99
Thousands of students since 2017
Used world-wide across industries and professions
Community and peer support
Complete Template and Resource Material
Risk-Free, money-back guarantee
time investment
2-4 hours for video, 1-3 hours reading
Skill Level
Beginner to intermediate
Anyone can take this course
Course outcome
Mastery of the blueprint format, and the facilitation skills needed to create it

Map out key scenarios. Solve end-to-end problems. Facilitate and synthesize your first current state blueprinting session!

You will learn what it takes to organize and run a current-state service blueprinting workshop, synthesize the output and generate actionable work for your organization, and grow your service design skills as a trained service blueprinting facilitator!

This course covers:

  • What a current state blueprint is and what it’s good for!
  • Each step of the blueprinting process, from planning to taking action
  • How to identify your opportunity spaces, scenarios, and touchpoints
  • What makes up the front stage and backstage components of any experience
  • How to plan out your service blueprinting project
  • How to facilitate and synthesize a blueprinting session
  • What to do with the output of your blueprint and how to take action
  • Conducting your working sessions and workshops digitally or in-person

You will also get EVERY template, an additional $30 value!

  • Blank Service Blueprint Template
  • Demo Blueprint Template with Example Data
  • Blueprinting anatomy key handout
  • Scenarios-to-Steps worksheet
  • Scenario identification worksheet
  • Example of a filled out scenario
  • Current state blueprinting prep checklist
  • Blueprint session logistics checklist
  • Blueprinting facilitator cheatsheet
  • Blueprinting workshop session agenda template
  • Slidedeck to introduce blueprinting to your team
  • Blueprinting theme workshop template
  • Theme spreadsheet template
  • Theme worksheet
  • Synthesis process example
  • Post-blueprinting action plan template
Ready to take control of your customer experiences? Enroll now, let's do it!

Course outline

Module 1: All about the blueprint
  • What is a service blueprint?
  • Example scenarios to blueprint
  • The format of a blueprint
  • Synthesizing the output of your blueprint
  • What multiple blueprints get you
  • Real world applications for blueprinting
Module 2: Preparing for blueprinting
  • Preparing for a blueprinting session
  • Scenarios and opportunity spaces
  • Who to invite to your blueprinting session
  • Breaking down your scenario into steps
  • Setting up your blueprinting session
  • Why not branch our blueprints?
  • Your assignment and resources
Module 3: How to facilitate blueprinting
  • How to facilitate blueprinting
  • Your first blueprint session
  • Analog blueprinting tips
  • Digital blueprinting tips
Module 4: Running your blueprinting session!
  • Observe a real-life blueprinting session!
  • It's time to blueprint!
Module 5: Synthesizing the output
  • Synthesizing the output of your blueprint
  • Define your themes
  • Observe real-life synthesis
  • It's time to synthesize!
Module 6: From workshop to work
  • From workshop to work
  • Going further with service design

Real testimonials from your peers!

It helped me unpack and showcase an existing process where the focus on onboarding didn’t allow people to visualise the troubles of those who  were kicked out of the relationship due to long periods of latency. We helped the business side to create a new process to get such users back in, instead of being kicked out and being treated as new!
Amit V.
Principal Manager, Business Transformation - Ministry of Manpower, Singapore
I’ve used blueprints as described by Practical Service Design for the past several months. Their system’s practicality and simplicity cuts through the noise and gets to the desired outcome: A clear understanding of the end-to-end experience.
Product Designer
Streaming Television and Movie Company
It provided me with a framework which I could use to engage my colleagues and add the right amount of friction to each step by forcing us to consider all the requirements to deliver it.
Peter Lumley
Co-Founder, Service Designer - Beyondbmi
It helped me identify improvements for onboarding new hires. Ultimately, it guided alignment within the department, gap for improved trainings, and what new resources were missing for new hires.
Service Design Lead
Travel Rewards Provider
I have applied this with an auto manufacturer here in Pakistan. The client is a JV with Changan Auto, largest chinese auto maker by volume. The customer journey expanded to 57 journey steps with extensive pre work followed by a 3 day workshop. The plan and ideation coming out of the whole effort were phenomenal and appreciated and owned by the CEO.
Shafaat Khan
Principal Consultant- AliKhan Consultants
The practical service blueprint created entire new opportunities at my company, and in my career. I would not be where I am professionally without the models, methods, and practices that Practical by Design taught me. The course here has returned more on the small investment than I ever imagined.
Principal Service Designer
Fintech Company

Students of the Practical Way

Our methods, training, and ethos span all industries, countries, and experience levels. With a focus on "practical practice," we have helped students in organizations across every sector, niche, and continent!

From tech to healthcare, insurance to banking, government to nonprofit, learners just like you (and us) have helped make their organization's customer experiences better!

Get the course today and join these brands in applying your own Practical Practice to the real world problems you and your customers face today!

Get the course now!

Practical by Design has students at companies including:

You have questions, we have answers

How is the course structured?

In each module, there are several sections with videos, links and resources, and worksheets. At the end of every module is an assignment to help you put your learning into action.

How much time is needed to complete the course?

Estimate ~2 hours to watch and read the content of the course (video lectures, modules), ~4 hours to complete the worksheets, and if you plan to use this course as a companion to running your first blueprinting session, expect additional time to prep for the session, and ~2 hours for the session itself.

When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

How do I get support?

You can contact us here if you have a question or a technical or billing issue, and we will be happy to help you.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Still have a question? Contact us and ask away!

About us — your practical partners

Hi! We’re Erik & Megan, and together we're the founders of Practical by Design.

We believe there is a more practical way to tackle complex organizational and systemic challenges we face in the modern world. The future of work will depend on agility, flexibility, and scalable frameworks to help us succeed as complexity grows.

Practical by Design presents a new practical way of working, developed on the job from real-world challenges. We’ve worked hard to distill our practice into an action-oriented learning framework, with courses, templates, coaching, and content to get you working the practical way, fast!

Join thousands from around the globe and across industries in leveraging The Practical Way to transform your practice and catapult your career and your organization into the future of work.

With over 15 years of design and leadership experience, Megan practices and leads teams in a rigorous, data and empathy-driven design practice. She is passionate about talent development, and chases her purpose to connect, inspire, ignite, and empower others.

Erik is a 24 year veteran of working with technology and design to make new, novel and interesting things. Creative productivity with like-minded people is his obsession; he is driven to engage, entertain, and educate people with works of meaning and merit.