Hello Erika

Erik is now Erika

Hello there, I am Erika. You may notice that I look different and have a different name than before. Long story short:

I am now Erika Flowers, I use she/her pronouns, and I am transgender.

There are a lot of photos and videos of me from before that I can't replace or change, so you may still see that name and face around. There is no way to erase that, so we are moving forward as a company with this new identity and dealing with things as they come up!

Soon, the book, courses, and materials will be changed as much as we can, but some old things will just remain forever.

You can expect the same expertise, experience, and advice from me that you always have. I am still the same human being, only now I am better. I hope to continue to make content, teach, write, and contribute to the design, service design, and customer experience industry as I always have.

If you want to contact me directly, feel free to email erika@practicalbydesign.co and I'll get right back to you!