Making an impact should be practical, by design.

Transform your work, your organization, and your customers with practical methods that really work.

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Future-State Blueprinting is here!

Map your vision into reality. Turn your design into an actionable implementation plan. Learn how to facilitate a future state blueprinting process!

You will learn what it takes to organize and run a future state blueprinting process, facilitate a blueprinting session virtually, synthesize the output and generate actionable work for your organization to implement the new design, and grow your skills as a trained blueprinting facilitator!

There is no course in the world like this; get in now, starting changing your customer's future with Future-State Blueprinting!

Welcome to the Practical Way

We believe there is a more practical way to tackle complex organizational and systemic challenges we face in the modern world. The future of work will depend on agility, flexibility, and scalable frameworks to help us succeed as complexity grows.

Practical by Design presents a new practical way of working, developed on the job from real-world challenges. We’ve worked hard to distill our practice into an action-oriented learning framework, with courses, templates, coaching, and content to get you working the practical way, fast!

Join thousands from around the globe and across industries in leveraging The Practical Way to transform your practice and catapult your career and your organization into the future of work.

Learn more about The Practical Way »

Just getting started? These are our essential recommendations to get you kickstarted the Practical Way!

The book is here!

We are SO EXCITED to announce the release of Your Guide to Blueprinting the Practical Way! With over 140+ pages of content, this is an all-new book that covers both current- and future-state blueprinting! Available right now as free PDF or paperback through Amazon!

In this book, you will get:

  • A comprehensive introduction to current- and future-state blueprinting
  • How to prepare and facilitate blueprinting with your organization
  • Learn when the right time to blueprint
  • How to go from blueprinting to actionable insights in a matter of hours!
  • Learn how blueprinting differs from other similar formats and approaches
  • Get answers to common questions in blueprinting
  • Learn how to apply this to your real work context. 

This book is a companion textbook for our online courses and templates on
current-state and future-state blueprinting!

Get the Guide now!
Level up your practice!
Take your skills, practice, and organization to the next level with practical tools that are designed for action and impact.


Practical courses cover action-oriented methods developed in the field.

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Build your toolkit with templates, ebooks, and starter kids for key methods

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Join the conversation on demystifying design, strategy, innovation, and more.

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What your peers are saying...
Join over 30,000 practitioners worldwide who have leveled up their careers, their work, and their organizations.
It is easy to talk about customer journeys. It is difficult to map customer journeys. Identifying what is wrong and needs to be fixed is both difficult and time-consuming. But using Practical Service Blueprinting makes it easier. It is still not easy, but it is much easier than before.
Nick Goss
Chief Service Officer -
We have transformed our entire Global Talent Acquisition organization strategy using Service Design and I've lead the service design blueprint session that kicked this effort with the PSD materials and resources I was able to do it!
Shira Ben-Cohen
UX Researcher - Intel
The program helped me enormously to design better interactions with clients and with the students of our commercial programs, thanks to it, we improved the satisfaction of the programs by more than 150%.
Víctor Macía
Head of Sales Excellence - Adevinta
It bought teams together, broke down silos and brought out empathy. In addition, it made people realize that that were many things that they did not know. But at least they figured out where they didn’t know and gave a focus on what to action on.
A Service Design Manager
Talent Sourcing Company
Amazing, simply amazing! From just a short course I was able to deep dive into processes within my organization and fully understand the problems throughout the journey, identifying tactical and strategic changes for improvement.
A Digital Transformation Manager
National Government
More importantly this blueprint becomes a conversation piece driving healthy conversations and
conflicts that elevates the quality of collaboration in general. While I was familiar with SB before, Your posts and the template helped me think thru deeper and facilitate sessions with more conviction and confidence.
Vidhya Sriram
Innovation strategist

Students of the Practical Way

Our methods, training, and ethos span all industries, countries, and experience levels. With a focus on "practical practice," we have helped students in organizations across every sector, niche, and continent!

From tech to healthcare, insurance to banking, government to nonprofit, learners just like you (and us) have helped make their organization's customer experiences better.

Our catalog of courses is growing! Go check out what we have today, and stay in touch to find out what we'll be creating tomorrow!

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The future of work is Practical.
We need a new way of approaching the complex challenges of an increasingly interconnected world. This is the Practical Way.

Field-tested methods for real-world problems

Trying to get your team to work differently is hard. We’ve developed our toolkit of practical, action-oriented methods in the field, and identified the critical, connect-the-dots approaches to design, strategy, and innovation that really work.

Walk away with a real work product

Our courses are designed to support you working on a real work problem. Follow along with your real-world work problem as we walk through a real-world example. At the end of the course, you’ll have something to show for it that your boss and team will love.

Actionable tools to transform your work, your organization, and your customers.

Each course is jam packed with templates, worksheets, and frameworks to help you build out your toolkit and adapt to your work. You’ll walk away with a real, valuable work product, as well as learning the method and growing your capabilities.

We're practitioners like you, with a passion to give back.

We are passionate about teaching what we’ve learned the hard way on the job. We want to make it easier for you to transform your practice through a new practical way of working. We invite you to join us, have fun, and level up!